In a recent article published on the official club website, the ticket price for ‘Category A’ games was revealed. To see the Albion face the likes of Manchester City and Arsenal – fans will have to fork out at least £45 for the cheapest match day ticket. When you factor this in with the £7 pie and a pint ‘deal’ and various other expenses such as train travel, the cost of seeing Brighton play could be upwards of £55.
Last season, adult season tickets were around £495 for 23 matches at the AMEX. This made an average cost of £21.50 per game (a fair price in my opinion) along with free travel via bus or train which is a massive bonus. This year, season ticket prices have increased by £20 to £515. Supporters will end up paying an average of £27.10 for each of the 19 Premier League home matches Brighton will play.
It seems illogical to me that the club deem it necessary to increase ticket prices. All it will do is price out families and lower-income fans.
Last season the team that finished 20th (Sunderland) received £99.9 million due to the lucrative TV rights deal funded by Sky, BT and many other broadcasters. This increase in revenue will make up a gigantic portion of the club’s revenue. In fact, it is a 100x more than the mere £980,000 Brighton earned in the entire 2016/17 season from TV money.
My question is, why can’t the club keep prices as low as possible? Revenue from match day tickets isn’t crucial anymore due to the guaranteed £100+ million the club will recieve regardless of where they finish in the 2017/18 season.
Other clubs have rewarded fan loyalty and ensured that Premier League Football has not stopped fans from seeing the team they love. Huddersfield Town have set adult prices at £199 (which averages at £10.50 per game). A loyalty scheme also ensures that Terrier’s fans who have had a season ticket since 2009/10 will have to pay a measly £100 for the 19 Premier League home games.
This sort of pricing is what the modern game needs. Bayern Munich charge only £12 to see their team play at the Allianz Arena. This is astonishing considering the German giants only received £40 million in TV money in the 2015/16 season.
The price of Premier League football isn’t a necessity or major revenue stream for participating clubs. It is, in my opinion, a way of exploiting fans. Because at the end of the day, the demand for Premier League football is extremely high, so if one fan can’t afford to pay £45 for a ‘Category A’ fixture, there will always be someone who can.
I can’t wait for this upcoming season, but I would like fans to be shown more respect rather than be cashed in.